Since December Review, I was kind of lost due to the comments that I should find a personal connection-which I thought I had-and more conceptual meaning. At first, I thought I should have to start whole project again and build a conceptual meaning behind the project. But after talking with Frank, I realized that I need to put my identity into the products to represent myself thus building the personal relationship.
First, I decided to rearrange five kinds of products that I originally decided to make. My original products were bag, document holder, card wallet, pencil case, and notebook cover. And to emphasize my running theme of the project-simplicity-I decided to reduce the number of the products and change the products, excluding big and complex products such as bag and pencil case. I decided to make card wallet, notebook cover, document holder, and if time allows, paper weight using wood and covering it with leather. I might play around with the variation of products, but I decided to simplify the products.
Second, I retackle the logo that I made, which looked like a gelato logo. In order to understand my meaning behind the logo and identity that I built in my products, you need to know the significance of number 3 hold in my life. Three has been my identity through entire life because I am a triplet. Every one called and represented me and my siblings with three and the number three really hold significant meaning in my life. And I decided to put in that identity into my products and logo.
At first, I decided to work my logo with Roman numeral three (III) but realized that I could not come up with a satisfying logo. So I attempted to symbolize three through the geometric shape and an object that goes into the logo. Triangle is one of the most stable geometric shape and closely related to three, so I wanted to indirectly represent three through the shape. The knot in the triangle represents harmony of the three elements that I want to put in my project and my works; handcraft, leather, and simplicity. The logo is almost a final version and I just need to work with the typography of my name and add to the logo.
The knot in the logo-the three line-will be presented in my products in very subtle manner, and I am currently building the products. After various attempts, I figured out how to put it and currently working on it. After completely building one product, I will update my blog to show the process.